Propelling properties

to their full potential



Creating customized approaches

for all streams of revenue




Revenue Management


to bring excellence

to the hospitality industry worldwide

We hold ourselves to the highest standards.









Brand or Management Conversions and New Builds

Working through a conversion can be a harrowing process. We work to guide our clients through smoothly, from providing direction for the workflow required to hands on data entry to keep your time free for your primary functions. Our experience includes system transition, management company transitions and brand to independent conversions.

Enterprise Technology Project Management

For those looking to migrate to new systems, we offer in-depth Project Management for CRS, PMS, RMS or CRM migrations from start to finish, including RFP/Selection, Contract Negotiation, Implementation and Integration. With our knowledge and experience, you can be confident that your project will be professionally managed and executed.

Distribution, Digital and Channel Strategy

When you need a roadmap for managing the ever-evolving and continually more complex landscapes of distribution, we provide expertise in creating action plans and strategies that are unique to your business goals. Where more hands on attention is needed, we can deploy, manage or audit interfaces, direct connects and channel management setups.

Brand and Class Diversity

Our team has multiple certifications from brands and systems including Synxis, Marriott, Starwood, Hilton, IHG, Hyatt, Best Western, Choice, and many more! We have experience with full and limited service in markets across the United States and internationally, including Resort, Destination, Metropolitan, Airport, Suburban and Interstate properties.

Strategic Oversight

Created for ownership and management companies, we provide services for Asset Managers, Owners or Executives who need a single voice of Revenue Management across a portfolio. We use standard assessment reporting formats and free-form written feedback, participating in hotel meetings to provide direction in strategic and tactical improvements.

Total Hotel Revenue Management

As one of our founding missions, we are passionate about bringing better Total Revenue Management practices to the industry. We deliver this to hotels through training courses, action plan design with SMART goals and KPI’s and ongoing support services to ensure that each client has a successful transition to Total Revenue Management practices. Areas covered include F&B, Spa, Golf, Space Optimization, and single stream Revenue Management tactics.

Revenue Management Training and Mentoring

Whether you need someone to give one-on-one attention and guidance, or trainings for groups ranging from line level staff to Executive Level Management, we have the resources to tailor any training or mentorship program to your needs!


Strategic Reviews

A truly comprehensive look at every aspect of the property that Revenue Management touches, we work directly with on-property teams to evaluate all facets of the operation including technology, functions, relationships, tactics, structure, strategies and operational integration. A final report detailing our findings and recommendations, along with any supporting documents or reports will be provided to give clients a solid roadmap from which to move forward.

Competitive Analysis

For those who need to better understand their market positioning and opportunities, we provide a comprehensive look at market dynamics, the subject hotel’s product offerings, services and amenities, and a review of all competitors, with a final report of recommendations for property offerings, market positioning and competitive set revisions.



Our Work Flow

Request a Proposal

Our RFP includes information to help us craft a unique, detailed plan customized to your needs.

Personal Contact

You will be contacted by a member of our team to fine-tune your individualized plan.

Best Fit

Your needs will be expertly matched with the consultant who specializes in your systems and task needs.

Customized Plan Implemented

Your consultant will work together with you and/or your staff to accomplish the necessary tasks with excellence. You will always have access to the team at TCRM for any other needs which arise.


Satisfactory Outcome

When all the t’s have been crossed and i’s have been dotted, you will receive an opportunity to provide feedback to assure that you have received the value that our clients find at TCRM.

Lily Mockerman

President and CEO

Lily Mockerman is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savvy in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team.  After earning a B.S. in Hotel Management from Johnson & Wales University, Lily’s career encompassed a variety of roles and responsibilities, including experience with Hilton, Starwood and the independent hotel space.

Seeing an opportunity to grow with the industry in a broader role, Lily founded Total Customized Revenue Management in 2012 with a vision to become a premier provider of Revenue Management Solutions, particularly geared towards helping the industry develop solid practices around Total Revenue Management. In recognition of these efforts, she was recently named 2015 Revenue Management Professional of the Year from the Arizona Chapter of HSMAI. TCRM continues to grow under Lily’s leadership with an expansion to international markets in 2016.

Janet Bazan

Director of Business Development and Client Relations

Janet Bazan leads Business Development and Client Relations for Total Customized Revenue Management. Janet brings over two decades of experience in sales and marketing, primarily focusing on developing solid client relationships and gaining commitments to materialize opportunities from highly accredited global hotel brands, independent / luxury properties and leading management companies by providing strategic recommendations and solutions.

In her most recent role as Market Development Manager with Orbitz Worldwide, Janet achieved awards for her superior account management and customer service from the world’s finest chains, including Starwood Hotels & Resorts and Marriott International. She provided thought leadership leveraging strong analytical skills and financial acumen to understand portfolio and industry trends while capitalizing on opportunities at Orbitz Worldwide, Pegasus Solutions and Best Western International, Inc.

Janet earned a Certificate in Revenue Management from Cornell University, and is a member of HSMAI, Phoenix Area Revenue Manager (PARM) and the Valley Hotel & Resort Association (VHRA), a branch of the American Hotel & Lodging Association. She is based in Phoenix, Arizona.